BACHELOR OF SCIENCE IN DESIGN MANAGEMENT
GET THE BEST OF BOTH WORLDS: DESIGN MEETS BUSINESS
Are you ready to embark on a thrilling journey where creativity meets business? Do you dream of being at the forefront of impactful projects, leading the way with your innovative ideas? If you have a passion for design and a knack for strategic thinking, then the Bachelor of Science in Design Management is the perfect path for you!
With a degree in design management, you become the strategic link between the creative and business realms. Combining the skills of a project manager, designer, strategist and user interface expert, you play a crucial role in building creative cultures and driving organizations to meet their objectives through efficient and imaginative design.
Don't miss out on the chance to turn your passion for design and business into an extraordinary career. Join us at CAAD to shape a future where creativity and management intertwine seamlessly.
BECOME A DESIGN ENTREPRENEUR
At CAAD, we offer a unique opportunity to study design within the broader context of entrepreneurship and management. As the leading institution for design in the UAE, we provide practical knowledge and technical skills to launch your exciting career as a design manager. Our comprehensive curriculum is designed to ensure you gain real-world experience through our professional internship program, making you workplace-ready from day one.
Our four-year Bachelor of Science in Design Management curriculum surpasses established international accreditation criteria. We ensure you're well-prepared to thrive as a design manager in the United Arab Emirates, across the region, and around the globe.
Four years full-time • first year Foundations Program • a combination of design and business courses • optional minor programs • 5-week professional internship • portfolio development • senior exhibition
THE FOUNDATION FOR SUCCESS
As a first-year student, you begin your CAAD education with a Foundations Year Program which all students in the multimedia design program must complete before advancing into their major field of study. You are mentored by a dedicated academic advisor who guides you in scheduling and course selection, and creating the educational journey you desire.
The Foundations Year supports the critical transition from a high-school to a college experience. You will be introduced to conceptual and critical thinking skills, and learn how to apply the specific terminology we use within creative disciplines. You will also gain a basic understanding of design principles, while nurturing positive and productive working habits and self-discipline.
TAKE COURSES LIKE
history of design • communication design • digital media in communication design • fundamentals of design management • design project • service design • design thinking • the design profession • critical discourse in design • introduction to business • innovation and entrepreneurship principles of macroeconomics • organizational behavior • consumer behavior • fundamentals of marketing • social psychology • arts management
THE LIBERAL ARTS MODEL
All undergraduate programs at AUS are based on the liberal arts model, which allows you to take courses in many disciplines outside your major field of study. This approach means that you will gain a broad general educational foundation in other areas that interest you and complement your studies, while still having the opportunity to take a deep dive into your major.
At CAAD you can broaden your design expertise by choosing one or more minor in areas such as film, illustration and animation, photography, product design and design management. These specialized courses will expand and complement your discipline-related knowledge. They will also enrich your portfolio or show reel and apply your skills in a wider range of projects and future roles.
WHERE CAN A DEGREE IN DESIGN MANAGEMENT TAKE YOU?
In a highly competitive creative workforce, our graduates stand out. Organizations across various industries actively seek professionals with strong management skills and a deep appreciation for the creative process. Design directors in public and private corporations, advertising agency account executives, and sought-after talent in galleries, events organizations, and museums throughout the region are just a few of the exciting positions our graduates hold.
Graduating with a Bachelor of Science in Design Management opens up a world of exciting career opportunities. You could work in a client service department, overseeing projects from concept to execution and ensuring seamless execution. Collaborate with event managers to plan and promote dynamic events and productions. Or, unleash your entrepreneurial spirit by establishing your own design company, formulating business plans, developing marketing strategies and assembling the perfect teams. Alternatively, you can thrive as a freelance design manager, offering your expertise to individuals and organizations in need of specialized project management.
CAAD GRADS FIND JOBS WITH
Brand Union • Dubai TV • Elephant Nation • Expo 2020 • Landor • Leo Burnett • BC • Municipality of Abu Dhabi • Municipality of Ajman • Municipality of Dubai • Municipality of Sharjah • Municipality of Umm al Quwain • Pixelhunters • Real Image • Serena • Sharjah Art Foundation • Slash • Tashkeel • TwoFour54
OR CONTINUE THEIR EDUCATION AT
Basel School of Design • Central Saint Martins • Domus Academy • New York Film Academy • Pratt Institute • Rhode Island School of Design • Royal College of Arts • Savannah College of Art and Design • School of Visual Arts • The London Film School • University of Illinois at Chicago
Heba graduated with a Bachelor of Science in Design Management in 2011 and has put her degree to work helping brands, agencies and marketing professionals turn their social media data into strategies and success stories that make a real business impact.
Now a producer at electriclimefilms in Dubai, Layal graduated from AUS with a Bachelor of Science in Multimedia Design in 2018. Starting as an intern, Layal has enjoyed a fast-paced career working on a wide range of exciting projects.
After graduating from AUS with a Bachelor of Science in Visual Communication in 2010, Dana has enjoyed a highly successful career as an entrepreneur, creative consultant, writer, speaker and podcast host.
CAAD ON INSTAGRAM
THE CAAD EXPERIENCE
START WITH A SOLID FOUNDATION
Foundations is a unique and rigorous program that introduces you to the fundamentals of design and prepares you for all fields of study that are offered in CAAD. Over two semesters, you will be encouraged to develop a basic critical and practical understanding of design principals, experimenting with and exploring materials, tools and techniques to provide you with a strong background in basic design.
LEARN FROM AWARD-WINNING FACULTY
During your studies, you will be working alongside our distinguished faculty who are not only highly qualified but also acclaimed experts in their respective fields. They will guide you through an interactive, interdisciplinary journey of learning, discovery, and creativity, empowering you to become a visionary leader.
GET INTO OUR CULTURE OF MAKING
CAAD Labs are at the center of our "culture of making" and our commitment to providing comprehensive design education. Students are encouraged to explore and experiment in their practice of cross-disciplinary design and facilitate the production of full-scale design right here on campus at AUS.
FIND INSPIRATION EVERYWHERE
Immerse yourself in the unique CAAD experience at AUS. As a design management student, you'll be part of a dynamic and interactive learning environment. Engage in guest lectures, visit local art collections and professional agencies, join cultural clubs and participate in student-led workshops. The possibilities for inspiration are endless, and you can catch a glimpse of our vibrant community on our Instagram page.
DESIGN YOUR FUTURE SUCCESS
To set you on the path to success, we provide you with the opportunity to develop a detailed portfolio that showcases your creative skills and comprehensive understanding of design management. Let your work speak for itself and captivate potential employers with your fresh perspective. View examples of student work from our senior showcase Six Degrees.